Digital Marketing Strategy and Marketing Campaigns
Whether you’re a local startup or Fortune 500 company, there is no doubt that you need a digital marketing strategy. You may just need a simple one-page website, or you may need a full-fledged digital brand strategy including paid advertising and an ongoing content strategy. Either way, Alliance is here to fill all your digital marketing needs – we’ll craft a website which is a strong representation of who you are and is as visually appealing as it is user-friendly. Then, we’ll develop a comprehensive digital marketing strategy to increase your ROI.
Website Design and Development.
Your website is the face of your business- and if yours is poorly designed or difficult to navigate, it will negatively affect your bottom line. Even if you are a local brick-and-mortar business, you can benefit from the additional awareness offered by a website – we can create anything from a simple one-page website with your address and phone number to a complex e-commerce enabled property complete with conversion tracking and inventory management. Our talented web designers will create a website that is easy to navigate and layered with creative that is aligned with your brand. Learn More about Website Development Services
Content Strategy and Management.
Modern marketing is about building trust – therefore, a crucial part of digital brand strategy is compelling content. Now that there is a wealth of information empowering consumers to research before making purchase decisions, simple static marketing messages aren’t as effective as they used to be. Establish your brand as a trusted source of information in your industry, and your target audience is sure to consider your expertise when deciding where to take their business. Our talented copywriters at Alliance will get to know your brand in order to write compelling copy for your website and integrate blogging, social media, and an editorial calendar into your digital marketing strategy. Learn More about Content Strategy & Management
Search Engine Optimization (SEO).
Search engine rankings are crucial to your online visibility. After all, you might have an elegant and user-friendly website – but if no one finds it, how can it grow your business? Search Engine Optimization is a technique that involves not only technical expertise, but also creative flair and a knack for language. We’ll not only optimize the back-end of your website (meta tags, coding, and accessibility) but we’ll compose SEO copy which is both technically effective and aligned with your brand. Effective Search Engine Optimization will make your website easier to find, increasing your traffic and visibility. Learn More about SEO Services
When it comes to online transactions, convenience and security are key. We can outfit your website with e-commerce capabilities which allow your customers to make convenient and secure online purchases while providing you with an integrated back-end with multiple configurable options including product catalogs and promotional tools. We’ll seamlessly integrate in e-commerce solution into your existing branding to ensure a cohesive customer experience. Learn more about our E-Commerce Solutions
Email Marketing Campaigns.
Stay in touch with your clientele with email marketing – make sure your brand is in the front of your customers’ minds next time they make a purchase decision. Promote your new products, alert customers of upcoming promotions, and keep clients up-to-date with the goings-on at your company. Links within your messages drive traffic to your website and grow your social media following, while custom templates give your emails a sleek, professional look. Furthermore, we can tell you who opens your email messages and what makes them click, empowering you with the information to make informed marketing decisions. Learn More about Email Marketing Campaigns
Social Media Marketing.
Social media is more than just friendly interactions – they have become crucial elements to any digital marketing strategy. We can help you decide which networks are best suited for your business – then, we’ll build you an attractive profile and provide you with an ongoing marketing strategy to reach your existing customers and find new ones. Building a presence in social media gives you the opportunity to connect with your target audience on their terms and open a two-way dialogue between your customers and your company. Social media, when used in conjunction with a digital marketing strategy, can promote growth and stability for your brand by increasing brand affinity, driving traffic to your website, and increasing your conversions. Learn More about Social Media Marketing
Pay-Per-Click Advertising and Remarketing.
Just like you can pay someone to hand out flyers on a street corner, you can pay websites to display your marketing messages. And like with flyers, you can target a specific location, demographic, and even interest groups. Better still, you only pay when users actually click on your advertisements. The Google Certified AdWords professionals at Alliance will make sure your digital marketing campaigns are consistently optimized – our creative team will design eye-catching banners, and our copywriters will write compelling advertisements to increase visibility and interest for your brand. Also, technology from Google allows us to track visitors to your website – so if they leave before they make a purchase or contact you, we can show them your marketing messages on external websites as they browse the web, enticing them to return and finish what they started. Learn More about PPC Advertising
We offer premium website hosting to our clients who take advantage of our website development and digital marketing services. We’ll go through the process of registering your URL and setting up servers to ensure your website runs quickly, smoothly, and reliably.