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Search Engine Optimization – SEO

Using SEO to Boost Business

No matter how beautiful your website is, it’s useless if no one finds it. Search Engine Optimization (known as SEO) is the practice of writing copy, implementing code, and developing strategies to ensure your website shows up in search results. Effective SEO requires striking a delicate balance between readability and technical specifications – that is, making sure your website is “keyword optimized” rather than “keyword stuffed.”

Our SEO Techniques

First, we’ll complete keyword research so we can better understand how your target audience is thinking. Then, we’ll optimize the back-end of your website (meta tags, coding, and accessibility). We’ll spin information about your company, services, and products into search engine-friendly copy that is also aligned with your brand. Lastly, we’ll develop an ongoing strategy to ensure consistent growth which might include submitting your website to link directories, soliciting reviews from your customers, writing blogs and press releases, or integrating a social media program.

Fast, Cheap, and Easy SEO

Don’t be a victim of companies who promise instant SEO results at rock-bottom prices – they often outsource your project overseas, resulting in poorly written and often unreadable copy on your website and black-hat tactics which will not yield lasting results. Search Engine Optimization is an ongoing process which requires an attention to detail, diligence, and a creative eye that Alliance is proud to provide. We monitor and react to the ever-changing search engine algorithms without neglecting the tone and messages crucial to your brand.

434 Union Boulevard Totowa, New Jersey 07512 Telephone 973.904.1900 Fax 973.904.9666