Don’t Lose Your Customers! Make Sure Your Website is Mobile Optimized.

Last year, Americans accessed the internet from mobile devices more than they did from computers. And with Google’s recent mobile-friendly additions to their “best practices,” it’s clear that having a mobile website is no longer just a bonus – it’s a must. Having a mobile-friendly website is important for SEO (ranking well in search results) as well as ensuring a positive user experience.
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Landscapers: It’s Time to Sow the Seeds for Success

Your careful care is what makes landscapes thrive – it’s why your clients hire you time and time again. You know that a garden wouldn’t grow without careful care and expertise, and your landscaping business is the same way. In order to reap the benefits of a successful business, you must sow the seeds with effective marketing. Continue Reading

Alliance Design is Now a Trusted Google Partner

As technology continues to develop, finding and reaching consumers becomes more and more complex. However, with new technology comes new opportunities: marketers can now target potential customers with amazing precision, right down to pinpointing those who are searching for a specific product or service.

It’s no secret that Google is at the top of the search engine marketing (SEM) game: not only do they capture 68% of the search engine market share, but they also own the fastest-growing social network, YouTube. And our clients have spoken – we’ve had so many requests for Search Engine Optimization (SEO) and SEM services that we’ve taken it a step further: After passing several rigorous exams and exceeding best practices established by Google, Alliance Design is proud to announce our new status as a Google Partner.

Alliance Design, Google AdWords Partner in North NJ

We’ve been managing AdWords for our clients for several years, but we are now certified to provide advanced support including advertising on Google, building SEO-enhanced websites, and developing integrated marketing plans.

Are you interested in driving highly targeted traffic to your website or your physical storefront? Now is the time to try Google AdWords! We can give you a free credit to get started – and for a limited time, we’ll even waive our setup fee. Call or email us today.

Alliance Design adds Digital Strategist to boost online marketing offerings

Fiona Andrews, Digital Strategist at Alliance Design

Fiona Andrews, Digital Strategist

Alliance Design has a long history of adapting to our clients’ changing needs in order to provide the best in marketing, brand development, and digital strategy. We pride ourselves on creating and implementing customized solutions for each and every one of our clients.

We are excited to announce that the Alliance team has once again grown: our new digital strategist Fiona Andrews will develop integrated branding solutions including search engine optimized copy, social media campaigns, and pay-per-click strategies. Fiona blends her innate ability to analyze hard data with a fresh, creative perspective, developing innovative marketing campaigns which always produce results.

At Alliance, we strive to provide our clients with a balance of tried-and-true advertising and innovative new techniques. We’re constantly learning, and we’re excited to translate our knowledge into success for your company. Let us help you refresh your branding, revamp your website, increase your visibility, and boost your business – call us today at (973) 904-1900 or send us an e-mail.

Growing Your Business – Where to Begin?

It’s been a busy fall at Alliance Design. As is typical for this time of year, businesses big and small are back from summer vacation and ramping up in a big way. What do we hear from our clients? Customers are coming back in, orders are increasing and phone, email and Internet traffic is growing. Businesses and customers/clients are getting back in touch, and, as always, we’re helping them connect on every level: through their websites, mobile apps, print and digital marketing, advertising, direct mail, PR and more.

As we excitedly meet with potential, new clients – all while delivering exceptional service to the many clients we currently work with – we’ve begun to notice a trend. Increasingly, businesses are asking ‘How Do I Begin?’ Whether they’re brand new start-ups venturing out in an uncertain economy, or seasoned, growing businesses with a firm foothold in the tri-state area, more and more are asking how to begin a marketing program that’s right for their business.

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So You Think You Can Brand

Let’s talk about branding. Branding isn’t only for major, multi-million dollar corporations. Creating a brand and having it recognized among your target audience — whether it’s local consumers, other businesses, online shoppers or a combination of the three — is critical to maintaining and growing your business.

A brand is the cornerstone of all marketing. From the brand stems a company’s identity: the logo, online, print and TV advertising, e-mail communications, direct mail, billboards, Facebook pages, press releases and probably a dozen other things. A strong brand gets recognized even when there’s almost no effort behind it.

Why build a brand? Because consumers inherently spend money with names they know. Why do you think over 100 potential buyers lined up eagerly when Hostess announced its bankruptcy last year? Even though dozens of companies throughout the years have tried to recreate the Twinkie, Ding Dong and Devil Dog, there is, in the end, only one true original and everyone knows they’re made by Hostess.

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