Last year, Americans accessed the internet from mobile devices more than they did from computers. And with Google’s recent mobile-friendly additions to their “best practices,” it’s clear that having a mobile website is no longer just a bonus – it’s a must. Having a mobile-friendly website is important for SEO (ranking well in search results) as well as ensuring a positive user experience.
The internet enables consumers to choose from a wide variety of options, so you have to provide the best experience possible on all platforms in order to hold their attention. Imagine you are a customer browsing from a smartphone – would you stay on a difficult-to-use website, or would you leave and find one which is easier to navigate? An effective website is rapidly becoming a larger point of differentiation for customers – don’t lose yours to a competitor who has a mobile-optimized website!
Remember, a good website isn’t like a sign on your building or a business card that you can “set and forget-“ it needs to be consistently updated to remain compatible with the constantly-evolving internet. Even a website that was built just a year or two ago can benefit from a refresh and some enhancements to ensure it is mobile-friendly.
How does your company come across to people who find you on a mobile device? Check out your website from your smartphone – if you find it tough to navigate, your customers will too. Give us a call today to learn how we can help.