Today’s consumers do their research before making purchase decisions – now that anyone has a wealth of information at their fingertips on the internet, you can’t rely on a catchy slogan or snappy campaign to win their business. A content strategy is crucial to building the trust that breeds customer loyalty.
Using Content to Influence Purchase Decisions
The first step to earning your customers’ loyalty is establishing your brand as a trusted source of information in your industry. If you are seen as an industry expert, your customers will turn to you for advice while they are making their purchase decisions. By including relevant, helpful, and unbiased information as well as promotional language, you will be helping consumers with their purchase decision – and generating long-term brand affinity.
The Power of an Effective Content Strategy
Do you share advertisements or marketing messages with your friends? Maybe – but probably not as often as you share articles, videos, or photos. What if your brand was associated with an insightful article, a list of useful tips, or a blog post which provided valuable information to your industry? When you provide something valuable to consumers, there’s a good chance they’ll share it with their friends – increasing your reach and deepening your market penetration.
Social media may not be for all businesses, but most businesses can benefit from it. Whether you are a B2C company with a robust social media program or a B2B organization without so much as a Twitter handle, having valuable content on your website gives you fuel for social media. If you have your own profiles, you can share your content with customers who follow your business – and if you don’t, your customers can still have the opportunity to share your blog posts and articles with their friends and followers.
Whether or not you have a search engine optimization (SEO) campaign, valuable content can help consumers find your website. If you provide details regarding the different types of products in your industry, you can bet your potential customers will find you when they are searching for that information to make a purchase decision. If you post an opinion on the latest news and hot topics relevant to your industry, your voice is sure to be heard by users trying to stay up-to-date.
Get Started With Your Content Strategy Today
The skilled copywriters at Alliance will get to know your brand in order to write creative content for your website. We’ll also provide an editorial calendar including new blog posts, updates, press releases, and social media campaigns to make sure your customers stay up-to-date and your brand is current.